When a homeowner decides to sell their house, they obviously want the best possible price
for it with the least amount of hassles along the way. However, for the
vast majority of sellers, the most important result is actually getting
their homes sold.
In order to accomplish all three goals, a
seller should realize the importance of using a real estate
professional. We realize that technology has changed the purchaser’s
behavior during the home buying process. According to the
National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the first step that “…44% of recent buyers took in the home buying process was to look online at properties for sale.”
However, the report also revealed that 96%
of buyers who used the internet when searching for homes purchased
their homes through either a real estate agent/broker or from a builder
or builder’s agent.
Only 2% purchased their homes directly from a seller whom the buyer didn’t know.
search for a home online but then depend on an agent to find the home
they will buy (50%), to negotiate the terms of the sale (47%) &
price (36%), or to help understand the process (61%).
of information now available has resulted in an increase in the
percentage of buyers who reach out to real estate professionals to
“connect the dots.” This
is obvious, as the percentage of overall buyers who have used agents to
buy their homes has steadily increased from 69% in 2001.
If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.